2024 Toyota RAV4 Prime
Build and price your new Toyota RAV4 Prime exactly the way you want it.
Electrifying Performance, Efficiently Powered
Sporty, versatile, and connected. Get into our most powerful RAV4 yet, with 302 net horsepower, cutting-edge technology, and a whole lot more. Best of all, you can choose to plug it in, gas it up, or both. With a full tank and a full electric charge, RAV4 Prime delivers a total combined driving range of up to 979 kilometres*. Available in two unique models.
A Choice of Views
RAV4 Prime SE features a standard power tilt/slide moonroof. Expand your outlook with a panoramic glass roof, available exclusively on the XSE Premium Technology package.
Paddle Shifters
RAV4 Prime puts control at your fingertips with steering wheel mounted paddle shifters. Available on RAV4 Prime Premium Technology package.
Intelligent Technology
Stay connected with your Toyota no matter where you are. Create custom charging schedules, pre-set the cabin temperature and more, all using your smartphone (an active Remote Connect trial or subscription is required).
Refined Interior
Rugged on the outside, refined on the inside, RAV4 Prime’s cabin is set off by its spacious feel, premium materials, harmonious layout, and accommodating features – including available 8-way power adjustable driver’s seat, driver seat memory, front and rear heated seats, and ventilated front seats.
RAV4 Performance
RAV4 Prime shares many of the same attributes as RAV4 Hybrid, including a next generation hybrid system, and electronic on-demand all-wheel drive. The biggest difference is its larger hybrid battery – that lets you go quicker and further on electric-only mode alone.
Self-Charging Hybrid Battery
Conventional RAV4 Hybrids never need to be plugged in. The hybrid battery recharges on the go, using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery. However, with a Plug-in Hybrid, choosing to plug-in extends your electric only driving range.
No Additional Maintenance
RAV4 Prime’s high-performance battery is designed to last. And Toyota hybrids require no additional routine maintenance. In fact, they follow the same maintenance schedule as our conventionally-powered vehicles.
Build and price your new Toyota RAV4 Prime exactly the way you want it.