2024 Toyota Prius Prime
Build and price your new Toyota Prius Prime exactly the way you want it.
Plug into the Sporty All-New Prius Prime
Ushering in a new era, the all-new Prius Prime brings even more performance, technology, safety and even a little attitude to an already incredible plug-in package. With an eye on efficiency, the new larger lithium-ion battery increases the EV range by more than 50%. The drastically changed Prius Prime broadens its appeal and brings in a truly evocative design language with a sport grade lineup that includes the SE, XSE and XSE premium grades.
Under the hood is the fifth-generation hybrid powertrain coupled with a 2.0L engine that’s designed to get hearts pumping with a best-of-both worlds EV performance and stellar fuel efficiency. Toyota has broken the mould to design a electrified sedan that’s truly built for all enthusiasts looking for a spirited electrified ride. Inside intelligent features abound, including the newest Toyota Multimedia System and Toyota Safety Sense 3.0. With the Prius Prime, drivers are ready to take on the road ahead.
TNGA-C Platform
50 mm lower. 20 mm wider. 25 mm longer. The lower centre of gravity, reduced weight and increased rigidity of the second-generation TNGA-C creates a wider stance and a lower driving position that feels sporty, yet comfortable.
Sophisticated Interior
From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. And the modern black satin chrome finish provides an elegant ‘touch and feel’ experience on the steering wheel and dash.
Drive Connect
Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.
Available Advanced Park
Take the guesswork out of parking. Available on the XSE Premium, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.
Striking Wheels
The available larger 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver. Available on the XSE and above.
Build and price your new Toyota Prius Prime exactly the way you want it.