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Bright Red Bookshelf

Bright Red Bookshelf in Williams Lake and 100 Mile House is an organization that gives children free access to good books. Since 2012, Heartland Toyota has been taking part by finding and donating interesting reads to the children of Williams Lake. In April Heartland Toyota annually extends their dealership as a home for staff members and customers to drop off a lightly used books. We also provide Bright Red Bookshelf with a truck, which we annually decal, for Bright Red Bookshelf to pick up books from all schools that participate. As promotions for these events are a large way to gather awareness, we also provide the organization with signage to promote the event.


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Thomas Rivers University hosts a yearly gala to raise funds for student aid, capital projects and expanding the overall school research capacity. Heartland Toyota is an annual attendee of this gala purchasing a table at the cost of $800 to $1,200. In the previous years, we have contributed a Golf Weekend Away which helps support the live and silent auctioned to raise funds for TRU.


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Ducks Unlimited is a national event that takes place across Canada. Hundreds of events are hosted for auctions and entertainment to concerts and fun. Heartland Toyota donates auction items such as weed whackers, chainsaws, and leaf blower combos annually. This in turn helps, Ducks Unlimited raise funds to conserve wetlands.


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Heartland Toyota has sponsored the Williams Lake Kidney Walk the previous two years, being a silver sponsor each year. These walks have expanded and since 2012 take place in 19 communities in B.C to increase awareness of the need of more organ donors.


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The Williams Lake Youth Soccer Association program has nearly 1,000 children taking part. For the previous two years, Heartland Toyota has sponsored 2 plus teams per year.


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In 2016, Heartland Toyota sponsored one of the teams in the Williams Lake Minor Hockey Association, the Atom Reps!


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The 4 H Show and Sale takes place yearly! Heartland Toyota has continued to contribute to this event by purchasing auctioned items from 2010 – 2016.